About
About
I work where commercial strategy meets execution. I build operating systems for fashion and sales teams so decisions are faster, handoffs are cleaner, and outcomes are easier to trust.
My focus is practical: forecasting cadence, assortment decisions, account planning, and reporting workflows that reduce noise and surface the right signal.
Operating lens
Forecast
Build monthly and weekly rhythm so teams can course-correct before risk compounds.
Assortment
Connect sales velocity, on-hand, and replenishment to commercial priorities.
Execution
Turn planning into repeatable workflows across sales, ops, and marketing.
What I optimize for
- Clarity in decision ownership and timing
- Fewer reporting loops and cleaner meeting cadence
- Systems that are maintainable by the team, not dependent on heroics
Read the work
Projects cover implementation and outcomes. Writing covers the thinking, tradeoffs, and field notes behind those systems.
Current focus
Commercial systems, analytics reporting, and pragmatic automation for teams operating at high velocity.